Job Summary

Your mission at Visual Meta? As “Content Strategist” (m/f/d) you will hold a key position within our Content team, working in close collaboration with multiple stakeholders. You will be responsible for ensuring that content is created and represented in the most effective way, and for placing user needs at the center of everything we do.


Set guidelines for the tone, style and voice of all content, identifying relevant persona(s)

  • Develop and maintain a multi-channel content strategy based on qualitative and quantitative analyses (content audits, gap analysis, target and competitor analysis) to identify strategic content needs and critical gaps across user journeys
  • Manage and continuously improve our content schedule (editorial calendar), output and promotion
  • Define standards for content quality and mentor the team towards exceeding them
  • Report content performance results across multiple channels
  • Communicate the strategy internally with stakeholders of all levels and educate the company on the importance of quality content
  • Ensure a high-quality user experience across all platforms
  • Prioritise and follow up with content requests from stakeholders


  • You have 3+ years of experience as content strategist or similar, preferably in the e-commerce sector
  • You have excellent project management and production skills
  • You have the ability to set priorities and build a holistic content marketing plan
  • You have excellent editorial, proofreading, and (UX) copywriting abilities
  • You have a good SEO knowledgeYou have the ability and willingness to work collaboratively across an international team
  • You have a native-level German and an excellent level in English, both written and spoken
  • A B2B content marketing knowledge is a plus


  • We work with thousands of e-commerce companies- Take responsibility and have an immediate impact on our portfolio
  • We love diversity- Our team contains over 50 nationalities
  • We see your development as our priority- Profit from a structured onboarding process, internal and external training possibilities as well as room for further professional development
  • We take responsibility- With us you have the option to become socially involved (e.g. charity lunch)
  • We care for you- Benefit from a company pension plan, flexible working hours, 27 vacation days, healthy snacks and sport activities (yoga, soccer, volleyball)
  • We enjoy spending time together- Join in for Friday beers, movie nights, team events, table football and ping-pong
  • Our visa agency helps you (and your family) with the entire process for your visa and being able to live and work in Germany -


Visual Meta is a market leader in creating and managing successful online shopping solutions. 



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