Job Summary

Our ideal candidate is an advocate for great customer journeys. You see every email as an opportunity to learn more about the customer and improve their experience. You will leverage information to drive omni-channel user experience, sharing your learnings about the customers across the organization. Your ultimate challenge is to identify yourself as a successful growth hacker.


Email Communications & CRM: (70%) :

  • Responsible for the Broadcast & Trigger email strategy and management of campaigns from inception to completion
  • Develop and build strategies for email test plans and segmentation
  • Responsible for briefing copywriter and designer with email themes/needs to complete the email creative form
  • Manage email execution and implementation to drive omni-channel marketing, collaborating with other teams like UX and Operations as required
  • Create email channel reporting and deliver analysis of campaigns and initiatives with actionable recommendations to continually optimize the email programs
  • Support CRM & loyalty lifecycle campaigns from inception to execution with continuous optimization for improvement


App Content (15%) :

  • Collaborate with marketers & UX team to provide seamless customer journey when driving customers to the app for a cohesive experience and messaging


Cross-functional collaboration (15%) :

  • Partner with stakeholders to develop seamless campaigns that leverages email to contribute to all consumer touchpoints across landing page, in-app, social media, website and other acquisition channels
  • Build and manage cross functional email content calendar between Digital, Brand Marketing and Social Media teams to address all upcoming email needs


  • Degree in Communication, Marketing or related field
  • 4+ years' experience in CRM/email marketing and data analysis
  • Experience in developing email marketing/ CRM programs
  • Working knowledge of HTML, CSS and/or SQL
  • Identify and track relevant KPIs with regular updates on internal performance and benchmarking
  • Fluent in English, excellent in verbal and written communication, strong presentation and persuasion skills
  • Attention to detail, independent thinker, and ability to recognize patterns and anomalies in data
  • A positive can-do attitude combined with the ability to work in a super-fast-paced start-up environment


  • Comprehensive healthcare including outpatient/in-patient benefits for you and your family
  • Work permit / visa coverage for expatriates to work in Malaysia
  • Team building activities including strategy weekends; team getaways and departmental activities
  • Extra perks including claimable grab rides; dinner if you’re in the office past 7 pm; stocked pantry; subsidised vending machine, beers and snacks every Friday and plenty of iPrice events


iPrice Group Sdn Bhd is a privately owned online shopping aggregator based in Kuala Lumpur, Malaysia.



Company Type


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